The Association for Cultural Enterprises (ACE) and Publishing
Scotland are hosting a Publishing Study Day in Edinburgh for
members. It's aimed at organisations with publishing arms including
museums, galleries and libraries.
Booking is now closed. Email
firstname.lastname@example.org or phone 0131 228 6866 to find out
about a last minute place.
Topic: Publishing Study Day
Date: Wednesday 28 September 2016
Venue: City Art Centre, 2 Market St, Edinburgh
If you have any queries about your booking, please contact Joan
Lyle at Publishing Scotland.
- 10.00-10.30: REGISTRATION AND
- 10.30-11.15: Museum Publishing v
Trade Publishing in the Illustrated book Market -
Mark Eastment, Editorial Director, Art and Architecture at Yale
University Press London.
- 11.20-11.50: Marketing
Momentum: From First Thoughts to Publication and
Beyond - Gill Tasker, Book Marketing Manager,
Publishing Scotland. Marketing is essential at every stage of a
book's life. Gill talks about getting it started and how to keep it
- 12.00-12.30: A Portrait of
Fashion - Nicola Saunders, Head of Business
Development (Trading), National Portrait Gallery, London. A case
study of the marketing/PR campaign NPG ran for its publication
A Portrait of Fashion.
- 12.30-13.00: Write on Kew: setting up and running a
book festival - Gina Fullerlove, Head of Publishing,
Royal Botanic Gardens, Kew. Gina will talk about setting up and
running the Write on Kew book festival at Kew Gardens.
- 13.00-14.00: LUNCH
- 14.00-14.30: Pitching to
book festivals - Bob McDevitt, Programmer of Aye Write!, Bloody
Scotland and Pitlochry Winter Words. Festival programmer
and former publisher Bob will take us through what book festival
programmers are looking for and how to pitch your idea.
- 14.30-15.00: What works with
Waterstones - Angie Crawford, Scottish Buying
Manager, Waterstones. Angie will advise on how to give your books
the best chance of getting stocked at Waterstones.
- 15.00-15.10: REFRESHMENTS
- 15.10-16.00: Workshops and Close
Above from left: Mark Eastment,
Angie Crawford, Gina Fullerlove, Bob McDevitt, Nicola Saunders and
Angie is Scottish Buying Manager at Waterstones.
Angie started as a children's bookseller at Dillons in Inverness
before working as a bookseller for Ottakar's and Waterstones.
Mark Eastment has spent the last thirty five years working with
illustrated books, first as a bookseller, then working in a variety
of positions in both trade and museum publishing. Until 2014 he was
Director of Publishing at the V&A before being made redundant
and becoming a partner with Unicorn Publishing. This month he has
started work with Yale University Press London in the new post of
Editorial Director: Art and Architecture.
Gina Fullerlove has worked as Head of Publishing at the Royal Botanic Gardens,
Kew for 13 years where she is responsible for the business
development of books, journals and magazines for both specialist
and the general public audiences, adults and children. For a period
of 6 years she managed design and photography services for the
organisation. She is also involved in visitor programme development
at Kew which last year included the launch of 'Write on Kew' - a
new literary festival for London. Previously she worked as a
digital and print publisher at Nature Publishing Group, Macmillan
and Academic Press.
Bob McDevitt has worked in and around the publishing industry
for twenty five years. He began in bookselling, working for
Waterstone's in Edinburgh and Glasgow and then worked in publishing
both in Scotland and London. In the past few years he has
concentrated on running literary festivals in Dundee, Pitlochry and
most recently Aye Write! in Glasgow and Bloody
Scotland in Stirling.
Nicola is the Head of Publishing, Rights & Images at the National Portrait
Gallery. Having spent many years working in rights in the
children's division at Penguin, Nicola was very happy to make the
move into the museum and galleries world just over 3 years ago. She
leads the publishing, sales and marketing functions at the NPG
alongside image licensing, brand and merchandise licensing and all
things IP related. She is also proud to be an ACE Trustee.
Gill is Publishing Scotland's Book Marketing Manager and runs
our BooksfromScotland.com website and other
marketing programmes. Gill has a PhD in English Studies and joined
PS after a spell lecturing in Publishing Studies at the University
of Stirling. Gill was formerly Joint Managing Director of the
award-winning independent publisher Cargo.
The inaugural event in 2015 at the Scottish National Gallery in
Edinburgh was a great success. For last year's programme and
speakers, see our Publishing in the Heritage Sector listing.