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23 October 2018

PS and ACE Publishing Study Day 28 September 2016

28 September 2016

The Association for Cultural Enterprises (ACE) and Publishing Scotland are hosting a Publishing Study Day in Edinburgh for members. It's aimed at organisations with publishing arms including museums, galleries and libraries.

Booking is now closed. Email or phone 0131 228 6866 to find out about a last minute place.

Topic:  Publishing Study Day
Date:  Wednesday 28 September 2016
Venue: City Art Centre, 2 Market St, Edinburgh EH1 1DE

If you have any queries about your booking, please contact Joan Lyle at Publishing Scotland.


  • 10.30-11.15: Museum Publishing v Trade Publishing in the Illustrated book Market - Mark Eastment, Editorial Director, Art and Architecture at Yale University Press London.
  • 11.20-11.50Marketing Momentum: From First Thoughts to Publication and Beyond - Gill Tasker, Book Marketing Manager, Publishing Scotland. Marketing is essential at every stage of a book's life. Gill talks about getting it started and how to keep it going.
  • 12.00-12.30: A Portrait of Fashion - Nicola Saunders, Head of Business Development (Trading), National Portrait Gallery, London. A case study of the marketing/PR campaign NPG ran for its publication A Portrait of Fashion.
  • 12.30-13.00: Write on Kew: setting up and running a book festival - Gina Fullerlove, Head of Publishing, Royal Botanic Gardens, Kew. Gina will talk about setting up and running the Write on Kew book festival at Kew Gardens.
  • 13.00-14.00:  LUNCH
  • 14.00-14.30:  Pitching to book festivals - Bob McDevitt, Programmer of Aye Write!, Bloody Scotland and Pitlochry Winter Words. Festival programmer and former publisher Bob will take us through what book festival programmers are looking for and how to pitch your idea.
  • 14.30-15.00: What works with Waterstones - Angie Crawford, Scottish Buying Manager, Waterstones. Angie will advise on how to give your books the best chance of getting stocked at Waterstones.
  • 15.00-15.10: REFRESHMENTS
  • 15.10-16.00: Workshops and Close



Publishing Study Day speakers 2016

Above from left: Mark Eastment, Angie Crawford, Gina Fullerlove, Bob McDevitt, Nicola Saunders and Gill Tasker.

Angie Crawford

Angie is Scottish Buying Manager at Waterstones. Angie started as a children's bookseller at Dillons in Inverness before working as a bookseller for Ottakar's and Waterstones.


Mark Eastment

Mark Eastment has spent the last thirty five years working with illustrated books, first as a bookseller, then working in a variety of positions in both trade and museum publishing. Until 2014 he was Director of Publishing at the V&A before being made redundant and becoming a partner with Unicorn Publishing. This month he has started work with Yale University Press London in the new post of Editorial Director: Art and Architecture.


Gina Fullerlove

Gina Fullerlove has worked as Head of Publishing at the Royal Botanic Gardens, Kew for 13 years where she is responsible for the business development of books, journals and magazines for both specialist and the general public audiences, adults and children. For a period of 6 years she managed design and photography services for the organisation. She is also involved in visitor programme development at Kew which last year included the launch of 'Write on Kew' - a new literary festival for London. Previously she worked as a digital and print publisher at Nature Publishing Group, Macmillan and Academic Press.


Bob McDevitt

Bob McDevitt has worked in and around the publishing industry for twenty five years. He began in bookselling, working for Waterstone's in Edinburgh and Glasgow and then worked in publishing both in Scotland and London. In the past few years he has concentrated on running literary festivals in Dundee, Pitlochry and most recently Aye Write! in Glasgow and Bloody Scotland in Stirling.


Nicola Saunders

Nicola is the Head of Publishing, Rights & Images at the National Portrait Gallery. Having spent many years working in rights in the children's division at Penguin, Nicola was very happy to make the move into the museum and galleries world just over 3 years ago. She leads the publishing, sales and marketing functions at the NPG alongside image licensing, brand and merchandise licensing and all things IP related. She is also proud to be an ACE Trustee.


Gill Tasker

Gill is Publishing Scotland's Book Marketing Manager and runs our website and other marketing programmes. Gill has a PhD in English Studies and joined PS after a spell lecturing in Publishing Studies at the University of Stirling. Gill was formerly Joint Managing Director of the award-winning independent publisher Cargo.


2015 Event

The inaugural event in 2015 at the Scottish National Gallery in Edinburgh was a great success. For last year's programme and speakers, see our Publishing in the Heritage Sector listing.