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23 June 2018

Publishing Scotland and Booksellers Association Book Trade Conference 2016

25 February 2016

The joint Publishing Scotland and Booksellers Association Scottish Book Trade Conference 2016 took place on Thursday 25 February at Central Hall, Tollcross, Edinburgh.

The conference is the biggest get-together of publishers and booksellers in Scotland and this year was no exception with around 200 people from the industry.

The day was ably chaired by journalist Sheena McDonald and included a fascinating key-note from Profile Books MD, Andrew Franklin; a whizzy Star Wars themed data presentation from Steve Bohme of Nielsen Book; a revealing trade question time panel with booksellers, publishers, an author and distributor; separate sessions for publishers and booksellers with a great BBC Scotland session on selection of titles for TV and radio; our annual opportunity for publishers to pitch titles to bookshops and then a female-led focus on marketing and brand. The conference ended with an international slant with insight into publishing and bookselling in Germany and Norway.

In the evening we hosted a trade reception for publishers, authors and booksellers to network, learn about upcoming titles and discuss opportunities to collaborate.

Our Twitter hashtag #scotbookconf was trending for most of the day and Benedicte Page featured the conference in The Bookseller. The Society of Young Publishers (Scotland) did a tweet round-up of the day too.



  • 09.00: Registration and refreshments sponsored by the Publishers Licensing Society
  • 09.30: Welcome Publishing Scotland and the Booksellers Association and Welcome Chair, Sheena McDonald, journalist
  • 09.40: Keynote Speech - sponsored by BDS - Andrew Franklin, Managing Director, Profile Books
  • 10.20: The Key Retail Market Trends 2014/15 - Steve Bohme, UK Research Director, Nielsen Book
  • 11.10: Edelweiss & Above the Treeline: Creating Trade Collaboration and Sharing Information - Patrick Neale
  • 11.30: Morning refreshments sponsored by Ingram  
  • 12.00: Trade Question Time Panel - Lin Anderson, Roz de la Hey, Chris McCosh, Adrian Searle and Justin Adams

13.00: LUNCH            


  • 14.00: Separate sessions for publishers & booksellers
  • Publishers: Adapting books for TV & Radio, Gaynor Holmes, Head of TV Drama Bruce Young, Head of Radio Drama, BBC Scotland
  • Booksellers: How Shoppers Shop and How to Create A Shop They Like - Eric Calderwood, Head of the Retail MBA, University Of Stirling & Debbie Ross, Retail Manager, Waterstones
  • 14.45: Fever Pitch (publishers pitching to booksellers pre-booked slots) or Publisher break-out sessions with Ingram, IPR License, Nielsen Book & SYP (students)
  • 15.45: Afternoon refreshments sponsored by Nielsen Book
  • 16.15: Building and Marketing your Brand Proposition - Katy Cattell, Egmont Publishing; Helenor Gilmour, Gilmour Graham Consulting; and Miriam Robinson, Freelance Marketing & Events Consultant
  • 17. 00: "Another Country" Publishing and bookselling in Germany & Norway  -  Markus Naegele, Editor-in-Chief, Heyne Verlag, Germany and Sveinung RÃ¥munddal, Kviteseid  Bookstore, Norway
  • 17.30: Conference ends - Round-up & Close      
  • 17.40: Drinks reception for all delegates sponsored by Batch Ltd               

The conference was followed by a Trade Reception sponsored by NetGalley, Bertrams, Above the Treeline and Lloyds Cardnet.


  The pdf of the 2016 conference programme is available here.