Training provider: PPA Scotland
24 Mar Audience Segmentation Workshop
Use Google Analytics data to understand online audiences and
inform your content strategy
What's the course about?
This half day workshop gives a focused understanding of using
Google Analytics to better understand online audiences: what
content works best and how to move beyond averages to let data
inform your content strategy.
Who should attend?
The course is suitable for data managers, analysts, editors,
social media managers, copy writers, marketers or anyone who'd like
to know more about how to measure their online audience and
effectiveness of their content and traffic driving activities.
What will the benefits be?
At the end of the course, participants will be able to:
• Pick and interpret suitable success metrics for different
types of content
• Analyse the relationship between content and traffic
• Use segments to analyse and develop audience personas
• Take a long term view of content performance over multiple
Who is the trainer?
Andrew Hood started his digital career in 1999 as part of the
founding team behind All-Hotels.com, one of the first hotel
aggregator websites (subsequently acquired by OTC and
Lastminute.com). He then built analytics tools for the search
marketing industry before founding Lynchpin in 2005.
Lynchpin is a full service analytics consultancy, combining
consultancy, analytics and data engineering services. Lynchpin are
proud to count Tesco Bank, Bupa, Ralph Lauren, HSBC, New Scientist,
Hearst Magazines, Dyson and Canon within their current client
24 March, 1pm-5pm - please bring a laptop
Change Recruitment Group, Finlay House, 10-14 West Nile St,
Glasgow G1 2PP
£100+VAT to PPA members
£175+VAT to non-members
Email firstname.lastname@example.org to book or for
details on membership