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training and development 

15 August 2018

Creative Copywriting

19 September 2018

Date :   Wednesday 19 September 2018
Time:    10am to 1pm
Venue:  Scott House, Edinburgh

 

About the course

Creative Copywriting for Publishers is a half-day course specifically designed for publishers wishing to bring a fresh, creatively-focused process to their production of back cover copy and other marketing materials. Our tutor Heather Parry has over a decade of experience in the publishing industry as an editor but is also a published fiction writer, and she brings her creative methods to this course to help publishers create stunning back cover copy.

Course content

Learn how to write strong, affecting and informative back cover copy that will serve your books as well as driving your potential readers to buy them.

This course is ideal for anyone who writes or edits back cover copy and wants to break out of tired habits or rote process. The course concentrates on the creation of effective and stimulating copy that compels the reader to action-and shows how to take this copy beyond the back cover.

Learn how to write creative copy that will hook readers and deliver key information about your titles in an affecting and exciting way. Discover:

  • The principles of good back cover copy
  • The art of brevity in creative copy
  • How to write for fiction and non-fiction titles
  • Who your audience is and how you can cater specifically to them
  • How to write with a strong, clear voice and relevant tone
  • How to write good copy under pressure
  • The best methods for transferring your back cover copy to marketing materials and social media without diluting the message 

Creating copy for blurbs is a very specific skill and one that's particularly overlooked in the publishing sector. Learn how to apply creative processes to write back cover copy that will drive sales and engagement with the books you publish.

 

Who should attend?

Anyone who is involved in writing and editing back cover copy including editors and marketing staff.

 

Tutor

Heather Parry is a fiction writer, copywriter and editor with over a decade of experience in the publishing industry. She is the senior editor at a small publishing company and writes literary fiction.

 

Fees

The fee is £100+VAT/£90+VAT early booking (members); £140+VAT/£130+VAT early booking (non-members). Book by 22 August 2018 to get early booking rates. Book now using the booking form.