19 September 2018
Date : Wednesday 19 September 2018
Time: 10am to 1pm
Venue: Scott House, Edinburgh
About the course
Creative Copywriting for Publishers is a
half-day course specifically designed for publishers wishing to
bring a fresh, creatively-focused process to their production of
back cover copy and other marketing materials. Our tutor
Heather Parry has over a decade of experience in
the publishing industry as an editor but is also a published
fiction writer, and she brings her creative methods to this course
to help publishers create stunning back cover copy.
Learn how to write strong, affecting and informative back cover
copy that will serve your books as well as driving your potential
readers to buy them.
This course is ideal for anyone who writes or edits back cover
copy and wants to break out of tired habits or rote process. The
course concentrates on the creation of effective and stimulating
copy that compels the reader to action-and shows how to take this
copy beyond the back cover.
Learn how to write creative copy that will hook readers and
deliver key information about your titles in an affecting and
exciting way. Discover:
- The principles of good back cover copy
- The art of brevity in creative copy
- How to write for fiction and non-fiction titles
- Who your audience is and how you can cater specifically to
- How to write with a strong, clear voice and relevant tone
- How to write good copy under pressure
- The best methods for transferring your back cover copy to
marketing materials and social media without diluting the
Creating copy for blurbs is a very specific skill and one that's
particularly overlooked in the publishing sector. Learn how to
apply creative processes to write back cover copy that will drive
sales and engagement with the books you publish.
Who should attend?
Anyone who is involved in writing and editing back cover copy
including editors and marketing staff.
Heather Parry is a fiction writer, copywriter
and editor with over a decade of experience in the publishing
industry. She is the senior editor at a small publishing company
and writes literary fiction.
The fee is £100+VAT/£90+VAT early booking (members);
£140+VAT/£130+VAT early booking (non-members). Book by 22 August
2018 to get early booking rates. Book now using the booking