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training and development 

28 July 2017

Super informative, very well structured - great course!!' (Altis Legal delegate, June 2017)

'The tutoring was very good. Interesting and interactive - plenty of time for questions throughout.' (Edinburgh University Press delegate, June 2017)

Writing Digital Content - September

13 September 2017

Date :   Wednesday 13 September 2017
Time:    9.30am to 4.30pm
Venue: Scott House, Edinburgh

 

About the course

Writing Digital Content is a new name for one of our most popular courses of the past few years (Writing for the Web). Our tutor Hilary Phillips has trained hundreds of delegates in the years we've been running the course and she's used that experience and delegates' feedback to ensure that the course is as beneficial and up-to-date as possible.

 

Course content

Learn how to write strong, reader-focussed content that will get your website found in search and engage your target audience, compelling them to take action.

This web copywriting course is ideal for anyone who writes or edits content for websites and wants to develop their skills. The course concentrates on writing effective web content for publishers, other commercial websites, public sector and third sector.

Come on this course to learn how to write content that will increase the traffic to your website and increase levels of engagement. Discover:

  • Key ways to focus content for your readers
  • Writing principles that work online
  • How to create content that works for people and search engines
  • How to write strong headlines
  • Useful optimisation pointers for web writers
  • How to use blogs to develop your website relevance and authority
  • How to use email to increase traffic to your site

Writing for the web continues to be a core skill in the rapidly changing area of digital marketing. This course will ensure that your web content is written in a style that works online and a tone that is just right for your readers.

 

Who should attend?

Anyone who is involved in writing and editing digital content, including editors and marketing staff.


Tutor

Hilary Phillips is an experienced copywriter and digital writing tutor, who works with organisations and individuals to help them develop their writing skills.


Venue

Scott House, 10 South St Andrew Street, Edinburgh EH2 2AZ.
 

Fees

Once again we are delighted to offer this course at a special rate: £150+VAT (members) and £200+VAT (non-members).