Writing Digital Content - September
13 September 2017
Date : Wednesday 13 September 2017
Time: 9.30am to 4.30pm
Venue: Scott House, Edinburgh
This course is now full. To be added to
the waiting list, email Joan
Lyle, Training and Information Manager.
About the course
Writing Digital Content is a new name for one
of our most popular courses of the past few years (Writing
for the Web). Our tutor Hilary Phillips has trained
hundreds of delegates in the years we've been running the course
and she's used that experience and delegates' feedback to ensure
that the course is as beneficial and up-to-date as possible.
Course content
Learn how to write strong, reader-focussed content that will get
your website found in search and engage your target audience,
compelling them to take action.
This web copywriting course is ideal for anyone who writes or
edits content for websites and wants to develop their skills. The
course concentrates on writing effective web content for
publishers, other commercial websites, public sector and third
sector.
Come on this course to learn how to write content that will
increase the traffic to your website and increase levels of
engagement. Discover:
- Key ways to focus content for your readers
- Writing principles that work online
- How to create content that works for people and search
engines
- How to write strong headlines
- Useful optimisation pointers for web writers
- How to use blogs to develop your website relevance and
authority
- How to use email to increase traffic to your site
Writing for the web continues to be a core
skill in the rapidly changing area of digital marketing.
This course will ensure that your web content is written in a style
that works online and a tone that is just right for your
readers.
Who should attend?
Anyone who is involved in writing and editing digital content,
including editors and marketing staff.
Tutor
Hilary Phillips is an experienced
copywriter and digital writing tutor, who works with organisations
and individuals to help them develop their writing skills.
Venue
Scott House, 10 South St Andrew Street, Edinburgh EH2 2AZ.
Fees
Once again we are delighted to offer this course at a special
rate: £150+VAT (members) and
£200+VAT (non-members).