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11 December 2017

The Key Retail Market Trends 2015/16

The Key Retail Market Trends: 10.10-10.55

Steve Bohme, UK Research Director, Nielsen Book Research

What are the key trends in consumer purchasing behaviour over the last year and how will this impact on your business?

Steve will be presenting key findings from the Books & Consumers 2016 survey in advance of Nielsen's full presentation at the LBF Quantum & So Much More Conference in March at Olympia.  Nielsen's Books & Consumer Survey looks at consumer purchasing habits - what are they buying, where and why?  This is a unique look at book consumers and their purchasing behaviour and a not to be missed opportunity to find out more about your consumer!