The Key Retail Market Trends 2015/16
The Key Retail Market Trends: 10.10-10.55
Steve Bohme, UK Research Director, Nielsen Book Research
What are the key trends in consumer purchasing behaviour over
the last year and how will this impact on your business?
Steve will be presenting key findings from the Books &
Consumers 2016 survey in advance of Nielsen's full presentation at
the LBF Quantum & So Much More Conference in March at
Olympia. Nielsen's Books & Consumer Survey looks at
consumer purchasing habits - what are they buying, where and
why? This is a unique look at book consumers and their
purchasing behaviour and a not to be missed opportunity to find out
more about your consumer!