Speaker: Crystal Mahey-Morgan
New Audience Development: The advantages of
An exploration of how an innovative cross platform
and multi-media approach to publishing can engage new
audiences and increase diversity. With case studies to
illustrate the approach and offer unique insights.
After 6 years at Penguin Random House working across
Contracts, Marketing, Sales and Digital, Crystal
Mahey-Morgan left to launch entertainment
venture, OWN IT! - a storytelling lifestyle brand,
telling stories across books, music, fashion and film.
She is a regular speaker and contributor to conferences, literature festivals, panel
discussions and radio and was named on the Bookseller's2016 list of
Rising Stars and The Hospital Club's list of 100 most creative in
the UK in 2016.
Previous roles have included: freelance writer for the
Guardian and The Face magazine, Marketing Manager
for Raindance Film Festival and Online/Digital Account
Manager at Penguin Random House.
Mahey-Morgan was also responsible for the creative publishing
strategy for SBTV founder Jamal Edwards' book, Self
Belief: The Vision, which went to number 1 in the Apple paid-for
OWN IT! is a multi-media platform interested in telling
diverse stories in diverse ways. Whether through physical
books, digital book experiences which include animation and
music, or six-word story t-shirts, storytelling is at the
heart of everything OWN IT! does. Because stories are