Session 2: The Key Retail Market Trends 2016/17
The Key Retail Market Trends: 10.15-11.00
Steve Bohme, UK Research Director, Nielsen Book Research
What are the key trends in consumer purchasing behaviour over
the last year and how will this impact on your business?
Steve will be presenting key findings from the Books &
Consumers 2017 survey in advance of Nielsen's full presentation
later in the year. Nielsen's Books & Consumer Survey
looks at consumer purchasing habits - what are they buying, where
and why? This is a unique look at book consumers and their
purchasing behaviour and a not to be missed opportunity to find out
more about your consumer!