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The network for trade,
training and development 

15 August 2018

Trade Liaison

Retailers and trade contacts

Once a book has been published, there are many routes to market.  Publishing Scotland provides a conduit for communication and information between our members and those who sell their books, including retail book chains, independent bookstores, online retailers, supermarkets, and tourist bodies.

The close liaison with all relevant trade and commercial organisations (such as the Booksellers Association and wholesalers), is a major part of our activities where we explore opportunities to encourage and maintain a productive and mutually beneficial relationship.

We also host events for members to meet the key trade contacts and discuss a variety of topics, from their buying ethos and structure to the effectiveness of events and promotional activity.

 

Open Book

These are regular round table events for our members, held at our Edinburgh offices, which we hope will lead to better understanding, communication and collaboration within our industry.

We invite representatives from key sectors to talk about their business, hold a Q&A and network informally. Sessions already held include ones with tourist organisations, libraries, book festivals, high street retailers, book wholesalers, magazine editors, the audio & digital sector, export, and academic selling. We also organise pitching session with the major Scottish book festivals such as the EIBF, Aye Write, Borders Book Festival, Tidelines, Dundee Literary Festival, Wigtown Book Festival.

 

Promotions

We look for opportunities within the Scottish calendar to create promotional campaigns.

For example, the annual Book Week Scotland provides a platform for promotion and we look to celebrate this in a different way every year. We have held events, book fairs, and exhibitions in the past, but always try to promote our members' books in a relevant and original way.

 

Trade and Marketing Committee

Our Trade & Marketing Committee brings together a group of publisher members to advance matters of mutual interest in sales, marketing and promotion and how they affect publishing in Scotland and our membership. The committee meets quarterly, has the occasional guest speaker and minutes are available to the wider membership in the members' login area. 

 

Resources

Members have access to contact information for the main organisations in the members' area.