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The network for trade,
training and development 

Trade Liaison

Retailers and trade contacts

Once a book has been published, there are many routes to market.  Publishing Scotland provides a conduit for communication and information between our members and those who sell their books, including retail book chains, independent bookstores, online retailers, supermarkets, and tourist bodies.

The close liaison with all relevant trade and commercial organisations (such as the Booksellers Association and wholesalers), is a major part of our activities where we explore opportunities to encourage and maintain a productive and mutually beneficial relationship.

We also host events for members to meet the key trade contacts and discuss a variety of topics, from their buying ethos and structure to the effectiveness of events and promotional activity.

 

Promotions

We look for opportunities within the Scottish calendar to create promotional campaigns. Recent projects include a St Andrews Day promotion which was featured in Waterstones, Blackwell's and many independent bookstores across the country.

Other recent promotions include Book Your Place! brochures highlighting books associated with tourist areas in Scotland and a stand at the Royal Highland Show 2012 promoting and selling members' books. Forthcoming campaigns include events and catalogues tying in with Book Week Scotland 2012 and The Year of Natural Scotland in 2013.

 

UK Trade Committee

Our UK Trade Committee brings together a group of publisher members to advance matters of mutual interest in sales and promotion and how they affect publishing in Scotland and our membership. The committee meets quarterly, has the occasional guest speaker and minutes are available to the wider membership in the members' login area. 

 

Resources

Members have access to contact information for the main organisations in the members' area.

 

Visit Scotland

We work with Visit Scotland to help our publisher members get their titles into the Visitor Information Centres across the country. Currently Visit Scotland have requested a list of submissons in the following categories.

Childrens, History, Culture, Local Guides, National and Touring Guides, Walking, Famous Scots, Food, Drink, Sport, Nature & Wildlife and Landscapes.

To submit your titles please use the template below and return them to Eleanor.Logan@publishingscotland.org by 16 November 2012.

Submissions template (Excel spreadsheet)

 

Publishing Scotland's Trade Liaison Manager is Eleanor Logan.