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Beginner’s Social Media Advertising

We are delighted to offer Publishing Scotland members this BookMachine CAMPUS course with Louise Dickens at a special low fee of £30+VAT.

Date: 2 sessions on Wednesday 26th October and Wednesday 2nd November
Time: 11:00am – 12.30pm BST (1.5 hours each session, 3 hours of training in total)
Where: Online on Zoom

 

Course outline

Social media advertising is one of the most effective ways to reach audiences online. However, with a host of features and options, it can be difficult to know where to begin.

Covering Facebook, Instagram and Twitter, this beginner’s course will aim to demystify social media advertising on these platforms by taking you step-by-step through the set-up process, empowering you to create structured campaigns with confidence.

Whether you are looking for tips for your very first time running a Facebook, Instagram or Twitter advertising campaign, or you are hoping to brush up on your skills, this course is for you.

Session 1: Getting to grips with your ad setups

  • An overview of the ads platforms
  • Choosing the right campaign objective
  • Defining your audience
  • Selecting the right placements

Session 2: Creating and reviewing your ads

  • Ad creation
  • Making sense of metrics
  • Where to go next

About your course leader

Louise Dickens, Digital Marketing Strategist at BookMachine Creative Agency

Louise Dickens is an IDM-qualified data-driven marketer with 9+ years of hands-on experience across the full marketing mix, particularly SEO, content and social media. Prior to joining BookMachine she worked across Academic and Trade publishing, creating and implementing digital marketing strategies, optimising websites and analysing data. Remaining audience-focused and commercially minded, Louise knows how to deliver effective and successful campaigns.

Follow Louise on Twitter @_LouiseDickens

Connect with Louise on LinkedIn

 

FEE
£30+VAT. This special low fee is for Publishing Scotland members.

BOOKING
Publishing Scotland members can book and pay for a place on Ticket Tailor.

BIC: eBook Creation – Advanced and Practical

BIC Training logo

Special offer for Publishing Scotland members: attend BIC training courses at the preferential Friends of BIC rates. This is a full day in-person course on Thursday 10th November 2022 at a venue in central London: 9.30am–5.00pm (1 hr lunch break). Register here.

 

Purpose of the Course
Would you like to know what’s going on under the digital hood? Picking up where the BIC eBook Creation: Investigated & Explained training course leaves off, this course is a practical, hands-on look at the production of eBooks. It investigates the different platforms, creation methods and workflows, plus their application and the pros and cons of each.

 

Benefits of Attending
Using a combination of group exercises and technical, hands-on demonstrations, this course will help delegates to understand the terminology and process of producing eBooks for all platforms. The course covers various production methods including working with conversion houses (be they typesetters, repro houses or XML project management organisations that provide EPUB files) so that our delegates’ eBook expectations are met.

 

Delegates will be provided with the tools to brief suppliers well and to understand the overall mechanics of eBooks.

To ensure our attendees get the most out of the day, we limit the number of delegates for this course to 6.

 

Course Level
The course is aimed at those who would like a deeper understanding of the techniques and processes involved in the creation and production of eBooks, including the following:

  • Those who are currently responsible for the production of eBooks as part of their workflow whether they are production teams, editors and designers or independents
  • Self-publishers and/or authors that would like to produce their own eBooks
  • Librarians looking to help their patrons produce eBooks or add to the existing eBook content in their collections

A small amount of knowledge of CSS, InDesign and XML is helpful but not considered essential.

 

Course Outline
The topics covered will include:

  • The various stages involved in eBook production
  • The elements of an EPUB file
  • How to think ‘digitally’
  • What an enhanced eBook is
  • How to place audio and video files in an eBook
  • How to select the best format for your eBook
  • How to create custom content for iPads
  • How to add metadata to your eBook
  • How to crack open an eBook file to add or correct content
  • How to select the best source material for your eBook
  • How to add and check accessibility for screen readers and assistive devices

 

Read the full course outline here.

 

The Trainer
Ken Jones, Circular Software.

 

Date of this Course
Thursday 10th November 2022.
This course will only run once in 2022.

 

Course Location
Central London Venue

 

Course Length
Full day course: 9.30am–5.00pm (1 hr lunch break)

 

Prices
BIC Members £380.00 + VAT
Friends of BIC (includes Publishing Scotland members) £445.00 + VAT
Non Members £510.00 + VAT

 

Register  to attend on Eventbrite

.

BIC Brunch Thema Session: Comics and Manga

BIC Events logo

When: 12:00 to 13: 30 on Thursday 26 January 2023

Format: Online

Free for Publishing Scotland, BIC and EDItEUR members. Tickets here.

 

Sixth in the series of the brand new 6 x Thema focussed BIC Brunch Sessions planned for 2022/23, this session will be hosted by Karina Urquhart of BIC with speakers to be announced nearer to the date.

Each session will focus on one Thema topic and will offer attendees the opportunity to learn more about that specific area of Thema first-hand, from the experts at EDItEUR – the organisation that governs, develops and maintains the standard. Attendees will also have the opportunity to hear first-hand experiences from organisations that are already benefitting from the use of Thema in their systems, processes, and metadata workflows.

 

BIC Brunch – Thema (1 of 6): Adult Fiction – view recording here.

BIC Brunch – Thema (2 of 6): Diversity, 26 May 2022 – view recording here

BIC Brunch – Thema (3 of 6): Children and Education, 28 July 2022 – view recording here.

BIC Brunch – Thema (4 of 6): Non-Fiction: Popular (eg Health, Travel, cookery etc), 23 September 2022 – view recording here

BIC Brunch – Thema (5 of 6): Non-Fiction: Academic (eg medicine, law etc), 17 November 2022 – tickets here

BIC Brunch – Thema (6 of 6): Comics and Manga, 26 January 2023 – tickets here

BIC Brunch Thema Session: Non-Fiction – Academic

BIC Events logo

When: 12:00 to 13: 30 on Thursday 17 November 2022

Format: Online

Free for Publishing Scotland, BIC and EDItEUR members. Tickets here.

 

Fifth in the series of the brand new 6 x Thema focussed BIC Brunch Sessions planned for 2022/23, this session will be hosted by Karina Urquhart of BIC with speakers to be announced nearer to the date.

Each session will focus on one Thema topic and will offer attendees the opportunity to learn more about that specific area of Thema first-hand, from the experts at EDItEUR – the organisation that governs, develops and maintains the standard. Attendees will also have the opportunity to hear first-hand experiences from organisations that are already benefitting from the use of Thema in their systems, processes, and metadata workflows.

 

BIC Brunch – Thema (1 of 6): Adult Fiction – view recording here.

BIC Brunch – Thema (2 of 6): Diversity, 26 May 2022 – view recording here

BIC Brunch – Thema (3 of 6): Children and Education, 28 July 2022 – view recording here.

BIC Brunch – Thema (4 of 6): Non-Fiction: Popular (eg Health, Travel, cookery etc), 23 September 2022 – view recording here

BIC Brunch – Thema (5 of 6): Non-Fiction: Academic (eg medicine, law etc), 17 November 2022 – tickets here

BIC Brunch – Thema (6 of 6): Comics and Manga, 26 January 2023 – tickets here