We are delighted to offer Publishing Scotland members this BookMachine CAMPUS course with Louise Dickens at a special low fee of £30+VAT.
Date: 2 sessions on Wednesday 26th October and Wednesday 2nd November
Time: 11:00am – 12.30pm BST (1.5 hours each session, 3 hours of training in total)
Where: Online on Zoom
Social media advertising is one of the most effective ways to reach audiences online. However, with a host of features and options, it can be difficult to know where to begin.
Covering Facebook, Instagram and Twitter, this beginner’s course will aim to demystify social media advertising on these platforms by taking you step-by-step through the set-up process, empowering you to create structured campaigns with confidence.
Whether you are looking for tips for your very first time running a Facebook, Instagram or Twitter advertising campaign, or you are hoping to brush up on your skills, this course is for you.
Session 1: Getting to grips with your ad setups
- An overview of the ads platforms
- Choosing the right campaign objective
- Defining your audience
- Selecting the right placements
Session 2: Creating and reviewing your ads
- Ad creation
- Making sense of metrics
- Where to go next
About your course leader
Louise Dickens, Digital Marketing Strategist at BookMachine Creative Agency
Louise Dickens is an IDM-qualified data-driven marketer with 9+ years of hands-on experience across the full marketing mix, particularly SEO, content and social media. Prior to joining BookMachine she worked across Academic and Trade publishing, creating and implementing digital marketing strategies, optimising websites and analysing data. Remaining audience-focused and commercially minded, Louise knows how to deliver effective and successful campaigns.
Follow Louise on Twitter @_LouiseDickens
£30+VAT. This special low fee is for Publishing Scotland members.
Publishing Scotland members can book and pay for a place on Ticket Tailor.