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Finding your ideal clients: a marketing course for freelance editors – November

Date: Monday 6 and Thursday 9 November 2023
Time: 10 am to 12 noon both days

Publishing Scotland’s regular tutor Denise Cowle will deliver this course over two days, with a total of 4 hours of online time.

The online delivery platform is Zoom.

 

About the course

This course is aimed at freelance editors and proofreaders who want to develop their marketing skills to promote their business.

Discussion includes:

  • defining your services and your target market
  • building a brand
  • developing your website and blogging
  • using social media, directory listings and networking
  • marketing yourself to publishers and packagers.
  • marketing to non-publishers

 

Who should attend

Freelance copyeditors and proofreaders who would like to be more visible to their ideal clients.

 

Tutor

Denise Cowle is an experienced non-fiction copyeditor and proofreader. She trained in copyediting and proofreading with Publishing Scotland and is an Advanced Professional Member of the Chartered Institute of Editing and Proofreading. She has been the CIEP marketing director since 2017.

 

Booking and fees

EARLY BIRD FEE
Book on TICKET TAILOR by Monday 16 October 2023 and pay a lower fee.

  • The fee for Publishing Scotland and CIEP members is £100+VAT (£120 including VAT)
  • The fee for non-members is £135+VAT (£162 including VAT). A 25% discount is available to BookMachine members. Insert the discount code at the checkout stage.

FULL FEE
When Early Bird Booking closes, any remaining tickets will be available  on TICKET TAILOR at the full fee until Wednesday 31 October 2023.

  • The fee for Publishing Scotland and CIEP members is £110+VAT (£132 including VAT)
  • The fee for non-members is £150+VAT (£180 including VAT). A 25% discount is available to BookMachine members. Insert the discount code at the checkout stage.

 

Beneath the Covers: Best Marketing Strategies of 2022

Part of The Business of Books series, this event gives a glimpse of creative book marketing with some of the industry professionals shortlisted for the British Book Award.

It’s one thing to write a great book. It’s a different challenge to get people to buy it. Join founders of Edinburgh indie publisher 404 Ink, Heather McDaid and Laura Jones, to discuss their Inklings series, alongside Faber’s Jess Kim and Niriksha Bharadia, the marketers behind Sally Rooney’s latest hit. Chaired by Jenny Fry, Associate Publisher & Commercial Director at Canongate.

Format: online and in-person

Fee: Pay what you can

This event is in partnership with The Bookseller. Find out more and book your place on the Edinburgh International Book Festival website.

 

 

The Bookseller Marketing and Publicity Conference

After two years of connecting virtually, Marketing and Publicity Conference will be back in person at County Hall, Waterloo on 27 June 2022, alongside a full livestream if you’d prefer to join online.

The theme of this year’s conference is Connect and Reflect. Publishing today feels like a tale of two industries: on one hand there’s enthusiasm, excitement and a sense of real opportunity; on the other hand there is stress, low morale and burnout, none of which can be ignored.

We’ll be drawing on all we’ve learned over the past couple of years to bring you a fully hybrid event, complete with talks, panels, workshops and surgeries. We cannot wait to be back in the room together again to share ideas and learn from each other.

For details and to book, see The Bookseller Marketing and Publicity Conference website.