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Beginner’s Social Media Advertising

We are delighted to offer Publishing Scotland members this BookMachine CAMPUS course with Louise Dickens at a special low fee of £30+VAT.

Date: 2 sessions on Wednesday 26th October and Wednesday 2nd November
Time: 11:00am – 12.30pm BST (1.5 hours each session, 3 hours of training in total)
Where: Online on Zoom


Course outline

Social media advertising is one of the most effective ways to reach audiences online. However, with a host of features and options, it can be difficult to know where to begin.

Covering Facebook, Instagram and Twitter, this beginner’s course will aim to demystify social media advertising on these platforms by taking you step-by-step through the set-up process, empowering you to create structured campaigns with confidence.

Whether you are looking for tips for your very first time running a Facebook, Instagram or Twitter advertising campaign, or you are hoping to brush up on your skills, this course is for you.

Session 1: Getting to grips with your ad setups

  • An overview of the ads platforms
  • Choosing the right campaign objective
  • Defining your audience
  • Selecting the right placements

Session 2: Creating and reviewing your ads

  • Ad creation
  • Making sense of metrics
  • Where to go next

About your course leader

Louise Dickens, Digital Marketing Strategist at BookMachine Creative Agency

Louise Dickens is an IDM-qualified data-driven marketer with 9+ years of hands-on experience across the full marketing mix, particularly SEO, content and social media. Prior to joining BookMachine she worked across Academic and Trade publishing, creating and implementing digital marketing strategies, optimising websites and analysing data. Remaining audience-focused and commercially minded, Louise knows how to deliver effective and successful campaigns.

Follow Louise on Twitter @_LouiseDickens

Connect with Louise on LinkedIn


£30+VAT. This special low fee is for Publishing Scotland members.

Publishing Scotland members can book and pay for a place on Ticket Tailor.

Beneath the Covers: Best Marketing Strategies of 2022

Part of The Business of Books series, this event gives a glimpse of creative book marketing with some of the industry professionals shortlisted for the British Book Award.

It’s one thing to write a great book. It’s a different challenge to get people to buy it. Join founders of Edinburgh indie publisher 404 Ink, Heather McDaid and Laura Jones, to discuss their Inklings series, alongside Faber’s Jess Kim and Niriksha Bharadia, the marketers behind Sally Rooney’s latest hit. Chaired by Jenny Fry, Associate Publisher & Commercial Director at Canongate.

Format: online and in-person

Fee: Pay what you can

This event is in partnership with The Bookseller. Find out more and book your place on the Edinburgh International Book Festival website.



The Bookseller Marketing and Publicity Conference

After two years of connecting virtually, Marketing and Publicity Conference will be back in person at County Hall, Waterloo on 27 June 2022, alongside a full livestream if you’d prefer to join online.

The theme of this year’s conference is Connect and Reflect. Publishing today feels like a tale of two industries: on one hand there’s enthusiasm, excitement and a sense of real opportunity; on the other hand there is stress, low morale and burnout, none of which can be ignored.

We’ll be drawing on all we’ve learned over the past couple of years to bring you a fully hybrid event, complete with talks, panels, workshops and surgeries. We cannot wait to be back in the room together again to share ideas and learn from each other.

For details and to book, see The Bookseller Marketing and Publicity Conference website.

Marketing your freelance editorial business – October

Marketing your freelance editorial business

Date: Monday 24 and Thursday 27 October 2022
Time: 2pm to 4pm each day

Publishing Scotland’s regular tutor Denise Cowle will deliver this course over two days, with a total of 4 hours of online time

The online delivery platform is Zoom.


About the course
This course is aimed at freelance editors and proofreaders who want to develop their marketing skills to promote their business.

Discussion includes:

  • defining your services and your target market
  • building a brand
  • developing your website and blogging
  • using social media, directory listings and networking
  • marketing yourself to publishers and packagers.
  • marketing to non-publishers


Who should attend
Freelance copyeditors and proofreaders who would like to be more visible to their ideal clients.


Denise Cowle is an experienced non-fiction copyeditor and proofreader. She trained in copyediting and proofreading with Publishing Scotland and is an Advanced Professional Member of the Chartered Institute of Editing and Proofreading. She has been the CIEP marketing director since 2017.


Fees and booking
Book and pay on Ticket Tailor: £100+VAT (£120 total)

Booking will close at midnight on Wednesday 19 October 2022.