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Meta Advertising Essentials for Publishers

Date: 2 sessions on Wednesday 25th January and Wednesday 1st February 2023

Time: 11:00am – 12:30pm GMT (1.5 hours each session, 3 hours of training in total)

Where: Online on Zoom

NOTE: These discounted places are for Publishing Scotland members only.   This course has been developed and is being run by BookMachine. Your details will be passed to BookMachine for the purpose of attending and taking part in the course. We will ask for your consent to this on the booking form.  


About this course

Social media advertising is one of the most effective ways to reach audiences online. However, with a variety of ever-evolving features and options, it can be difficult to know where to begin. Covering Facebook and Instagram, this course will demystify the advertising capabilities within Meta by taking you through the set-up processes, and empowering you to create structured campaigns with confidence. Whether you’re looking for tips for your very first Meta campaign, or are hoping to brush up on the latest updates, this course is for you. Key learning outcomes

  • Get an understanding of the Meta ad platform in practice
  • Find out the very latest features and updates to Meta
  • Build confidence in the planning and set-up stages of your ads
  • Learn how to run, optimise and leverage your campaigns

Session 1: Getting started

  • A brief overview of Meta Business Suite
  • Choosing the right campaign objective
  • Defining your audience and placements
  • Tracking for detailed insights

Session 2:

  • Creating ads that stand out
  • Making sense of metrics
  • When (and how) to optimise


About your tutor

Louise Dickens, Digital Marketing Strategist at BookMachine Creative Agency Louise is an IDM-qualified digital marketer with 9+ years of hands-on experience. Prior to joining BookMachine, she worked across Academic and Trade publishing creating and implementing data-driven digital marketing strategies. Remaining audience-focused and commercially minded, Louise knows how to deliver effective and successful campaigns. Follow Louise on Twitter @_LouiseDickens Connect with Louise on LinkedIn  


Fee and booking

£35+VAT (£42 including VAT) for Publishing Scotland members. Book and pay on Ticket Tailor.