Skip to main content
Loading Events

All Events

  • This event has passed.

Beneath the Covers: Best Marketing Strategies of 2022

August 15 @ 1:30 pm - 2:45 pm

Part of The Business of Books series, this event gives a glimpse of creative book marketing with some of the industry professionals shortlisted for the British Book Award.

It’s one thing to write a great book. It’s a different challenge to get people to buy it. Join founders of Edinburgh indie publisher 404 Ink, Heather McDaid and Laura Jones, to discuss their Inklings series, alongside Faber’s Jess Kim and Niriksha Bharadia, the marketers behind Sally Rooney’s latest hit. Chaired by Jenny Fry, Associate Publisher & Commercial Director at Canongate.

Format: online and in-person

Fee: Pay what you can

This event is in partnership with The Bookseller. Find out more and book your place on the Edinburgh International Book Festival website.