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Successful Pitching and Presenting in Publishing

February 9 @ 11:00 am - February 16 @ 12:30 pm

Date: 2 sessions on Thursday 9th February and 16th February 2023
Time: 11:00am – 12.30pm GMT (1.5 hours each session, 3 hours of training in total)
Where: Online on Zoom

This session is part of Publishing Scotland’s Sales Bootcamp Training Programme


NOTE: these free places are for Publishing Scotland members only. One person per company please.


This course has been developed and is being run by BookMachine. Your details will be passed to BookMachine for the purpose of attending and taking part in the course. We will ask for your consent to this on the booking form on Ticket Tailor.


About the course

Part of Publishing Scotland’s Sales Bootcamp Programme

Confident speaking and presenting skills and the ability to pitch persuasively are essential for colleagues in all departments. From booksellers to board members, there’s an audience for each of us. Whilst each audience might appear different, what unites them is that they all have a problem that we have the power to solve.

This workshop gives participants the skills they need to pitch and present confidently in any business situation. We’ll introduce proven techniques and an easy framework that everyone can use straight away.

Key learning outcomes

  • Get the business results you need through pitching and presenting with confidence
  • Reframe thinking around self-doubt
  • Harness the power of storytelling for greater impact
  • Take away an easy framework for speaking that can be applied straight away


Session 1 – Putting the framework in place

This session introduces the skills and the framework we all need to pitch and present with confidence in any situation.

Topics covered include:

  • Mindset and re-framing our anxieties
  • Focusing on our audience’s needs
  • Compelling storytelling for business success (including story structure and call to action)
  • Delivery (including body language, pace and rhythm)


Session 2 – The Pitch

The second session is designed to be a highly interactive and practical session, essential to putting in place the skills of the framework.

Each participant will have prepared a short pitch/ presentation in advance, which they will share. We will then explore ways to add ‘flavour’ and enhance our presentations.


Book your place

Publishing Scotland members can register for a place on Ticket Tailor.


About your tutor

Mel Byron a trainer, coach and stand-up comedian. Mel passionately believes in joy, confidence and kindness being the keys to success in work and life. After more than 20 years in publishing, she transferred her skills and her passion to bringing those key elements to students and audience members. Mel has spent years in front of audiences and knows it can be nerve-wracking. She has performed all over the UK, including at the Edinburgh Fringe. Having taught and mentored all her working life, Mel now coaches in speaking and leadership skills, and her students come from diverse backgrounds, from leaders to health professionals to fellow performers.

Follow Mel on Twitter @TheMelByron

‘Mel’s delivery style, coupled with a tremendously well-researched training programme make for a really enjoyable, informative and valuable experience. I would heartily recommend her as both a trainer and comedian. Thanks for making it so fun and useful!’

‘Mel’s structured and skilled approach relieves the feelings of overwhelm in even the most reluctant of public speakers, allowing them to shine.’


About Publishing Scotland’s Sales Bootcamp Training Programme

Publishing Scotland has created a free sales training programme for our members, which we will host in hybrid and online events across early 2022. The sessions will cover best practice for working with the trade so that you build lasting and effective relationships. They will suit member publishers who have been in business for 7 years or less and for new members of staff in sales and marketing who have been working with more established publishers. The sessions are:


Other courses

You may also be interested in Meta Advertising Essentials for Publishers on Wednesdays 25 January and 1 February which is being run for Publishing Scotland by BookMachine. The fee is only £35+VAT.



February 9 @ 11:00 am
February 16 @ 12:30 pm
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