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29 October 2020

Autumn Conference Sessions: Nielsen

29 October 2020

When: Postponed. A new date will be circulated to members when available.

Format: Zoom


PS and BA members can now register for this free event.

  • PS members: the link for the new date will be circulated in the membership bulletin
  • BA members: contact the BA for the link

Steve Bohme at Nielsen  will focus on consumer behaviour - what happened before, during and after lockdown, using data from Nielsen's Books & Consumers survey and Bookscan sales data for more detail on eg key titles. Covering the UK as a whole, but also examining where/how Scottish purchasing behaviour and sales trends have differed from the wider UK.