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training and development 

05 December 2021

Nielsen Sales Data Update

28 October 2021

Date and time: 4pm to 4.45pm on Thursday 28 October 2021

Format: Zoom

 

This is an Autumn conference session for Publishing Scotland members.

Carol Hughes-Hallett, Account Manager and Research Analyst at Nielsen, will provide a general overview of some of the latest stats from the UK Book Market in 2021 (gathered from Nielsen BookScan and Nielsen Books and Consumers data). She will include a background of BookScan and how they gather the data, a look back at the key insights and trends from 2020, move on to the latest market stats for 2021, and finalise with an emphasis on Q3, with comparisons across UK and Scotland. There will also be some snapshots of international markets.

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