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The network for trade,
training and development 

18 September 2021

Publishing Scotland and Booksellers Association Book Trade Conference 2018

22 February 2018

The joint Publishing Scotland and Booksellers Association Scottish Book Trade Conference 2018 #scotbookconf took place on Thursday 22 February at Central Hall, Tollcross, Edinburgh.

The conference is the biggest get-together of publishers and booksellers in Scotland.


Conference Programme 2018 (download pdf 2 pages)

Conference Chair: Jenny Brown, Jenny Brown Associates


09.00: Registration and refreshments sponsored by Batch Ltd

  • 09.30: Welcome from Publishing Scotland, the Booksellers Association and Conference Chair
  • 09.40: Keynote speech - sponsored by Bertram Books - Sally Magnusson, writer and broadcaster
  • 10.15: The Key Retail Market Trends 2016/17 - Steve Bohme, UK Research Director, Nielsen Book

11.00: Morning refreshments sponsored by Nielsen

Separate sessions for publishers and booksellers:

  • 11.20: For publishers
  1. Building Resilience and raising the profile of publications - Sally Hampton, Consumer Magazines Publisher, DC Thomson Media
  2. The Academy of British Cover Design - designers Jon Gray and Jamie Keenan
  • 11.20: For booksellers: Bookseller Brains Trust
  1. Running a Big Book Promotion - Helen Stanton, Forum Books
  2. Working With Community Partners to Create Events - Mairi Oliver, Lighthouse Bookshop
  3. Using Instagram Effectively for Bookshops - Julie Danskin, Golden Hare
  4. All You Ever Wanted to Know About Batch - Fraser Tanner, Batch Ltd
  5. Dyslexia-Friendly Books - Kirstin Lamb, Barrington Stoke


13.00: Lunch sponsored by Bertram Books

  • 14.00: Trade and Marketing Panel - The Next Big Idea? Chair: Jenny Niven, Creative Scotland. Panel: Publishers Sara Hunt, Saraband and Laura Jones, 404 Ink; booksellers Bob Johnston, Gutter Bookshop and Calum McGhie, Blackwells; Annie Stone from BookBub and Nigel Roby, The Bookseller, predict and present ideas for the coming year
  • 14.45: Fever Pitch - Publishers pitching to booksellers (pre-booked slots) sponsored by Gardners

        OR publisher workshop sessions:

  1. Nielsen - Using Thema to increase the discovery of your books - Jo Shaw, Sales Director
  2. Working with authors and book festivals - Bob McDevitt, AyeWrite! / Bloody Scotland and Janet Smyth, Children and Education Programme Director, Edinburgh International Book Festival
  3. Working with print media and maximising PR - David Robinson, Freelance Journalist and Editor, and Fiona Brownlee, Brownlee Donald Associates
  4. Tourist organisations and book supply - Lewis Dawson, MD, Bookspeed and Crawford Goodwin, Commercial Director, Lomond Books

15.45: Afternoon refreshments sponsored by Publishers' Licensing Services Ltd

  • 16.15: Reaching and Building New Audiences - How to create and engage new audiences, reflect a diverse community, improve the impact of books and bookselling and create real change - Julia Kingsford, The Good Agency and The Good Journal and Virginie Clarke, Moon Lane Ink CIC and Tales on Moon Lane Children's Bookshop
  • 16.45: Closing Keynote: A Life With Books - Dr Richard Holloway, FRSE, Scottish writer, broadcaster and cleric
  • 17.15: Conference ends - round up and close from Chair

17.30: Drinks receptionsponsored by BookBub

Thank you to the London Book Fair and Unwin Charitable Trust for their overall sponsorship and support of the conference



You will find our exhibitors in the Hall where we take refreshments - please make time to visit their stands during the day.



 All photos above of the 2018 conference are by Sandy Young of Sandy Young Photography.