World Book Day is the biggest celebration of
its kind, designated by UNESCO as a worldwide celebration of books
and reading, and marked in over 100 countries all over the
This is the 23rd year there's been a World Book Day, and on 5
March 2020, children of all ages will come together to appreciate
reading. Very loudly and very happily. The main aim of World Book
Day in the UK and Ireland is to encourage children to explore the
pleasures of books and reading by providing them with the
opportunity to have a book of their own.
Thanks to the generosity of National Book Tokens
Ltd, publishers and booksellers, millions of book tokens
are sent to children and young people (some 15 million, in fact:
that's one for nearly every child aged under eighteen in the
They can take their book token to a local bookseller and can use
it to pick one of TEN (exclusive, new and completely free) books.
Or, if they'd rather, they can use it to get £1 off any book or
audio book costing over £2.99 at a participating bookshop or book
club (terms and conditions apply).
There are also lots of special events at schools, libraries,
bookshops and other places.
For more on World Book Day - including a list of participating
bookshops - see the World Book Day website.