Our training courses

In this BookMachine course for Publishing Scotland members, you will learn how to keep your remote attendees engaged from start to finish, including how to brief your authors ahead of the events. As well as looking at the event experiences the course will explore the different software available, and how to deal with potential technical issues. The course takes place from 1pm to 2pm on Mondays 22 February, 1 and 8 March and costs only £30+VAT.

Social media algorithms change weekly, and it can be difficult to know where to spend your time. In these two sessions, Abby Coften will explore the main channels (Facebook, Instagram, Twitter) and ensure that you are up-to-date with the most recent changes to help inform your 2021 marketing strategies. All of the examples will be publishing related, making this the most up-to-date industry course of its kind. The course takes place from 1pm to 2.30pm on Mondays 19 and 26 April 2021.

Email marketing is still an effective way to reach and convert your buyers. In fact, 78% of marketers have seen an increase in email engagement over the last 12 months according to a recent HubSpot survey. This course covers how to improve your current email marketing strategies and content, with examples for inspiration. The trainer is Shelly Philips and the course takes place from 1pm to 2pm on Mondays 10, 17 and 24 May.

This course by BookMachine for Publishing Scotland members has been designed for non-technical publishing professionals with responsibility for their company website. It explores how to make the most of your online space, to maximise book sales and help your readers to decide which of your books to buy. The trainer is Finn Kirkland and the course takes place from 1pm to 2.30pm on Thursdays 13 and 20 May 2021.

No previous knowledge is required for this introduction to proofreading course. The emphasis is on practical exercises using a variety of accessible texts. This course will be delivered online (Zoom) in four 90-minute sessions (one per day) on Tuesday 1, Thursday 3, Monday 7 and Thursday 10 June 2021.

This 4-hour course (two Zoom sessions on Monday 21 and Thursday 24 June 2021) picks up where 'Introduction to Proofreading' left off. It assumes that delegates have attended that course or are familiar with the methods and techniques it contains. It is eligible for 2 CIEP upgrade training points.

No previous knowledge is required for this introduction to proofreading course. The emphasis is on practical exercises using a variety of accessible texts. This course will be delivered online (Zoom) in four 90-minute sessions (one per day) on Monday 20, Thursday 23, Monday 27 and Thursday 30 September 2021.