Email marketing for book publishers
10 May 2021
Date: Mondays 10, 17 and 24 May
Time: 1pm to 2pm on each of the three days
About the course
Nowadays many marketing teams focus a lot of their efforts on
Instagram influencers and other newer ways to reach their market.
However, email marketing is still an effective way to reach and
convert your buyers. In fact, 78% of marketers have seen an
increase in email engagement over the last 12 months according to a
recent HubSpot survey. During this session we will look at ways to
improve your current email marketing strategies and content, with
examples for inspiration.
Week 1: Developing your strategy
- Objectives and the role of email
- Effective targeting and segmentation
- Data and list strategy
Week 2: Creating your emails
- Email templates and design
- Persuasive copy and content
- Using personalisation
Week 3: Maximising your email success
- Follow up and automation
- A/B testing
- KPIs and measuring results
Shelly Philips is a marketing specialist with
over 15 years of marketing experience and has been developing email
campaigns since 2007. She has spent most of her career in
publishing, mainly working for the global publisher Oxford
University Press. Currently a Member of CIM, Shelly is a fully
qualified marketer with a Masters in Mass Communications and an IDM
Postgraduate Diploma in Digital Marketing.
This course is for Publishing Scotland members. The fee for this
course is £30+VAT (£36
total). Book and pay via TICKET TAILOR. Or sign up for all four
courses in the series at a discount.
The course is part of a series of four sales and marketing
courses. Each course costs £30+VAT or you can attend all
four for £100+VAT (£120 total). Book for all four courses
using the booking form for the first course in the series: see TICKET TAILOR.
Places are limited so please book your place or places as soon
The series comprises:
As this and the other courses in the series are being delivered
by BookMachine, Publishing Scotland will need to pass your name,
email and phone number to BookMachine so they can set you up for
and deliver the course to you. We will ask you to consent to this
use of your data on the TICKET TAILOR booking form.