How the best websites convert readers into book buyers
13 May 2021
Date: Thursdays 13 and 20 May 2021
Time: 1pm to 2.30pm on each of the two days
About the course
There is so much to consider when creating and developing your
website. From the choice of platform, to the metadata you use to
get found, to the positioning of books on your homepage, the user
navigation - and so much more.
This course has been designed for non-technical publishing
professionals with responsibility for their company website. We
will explore how to make the most of your online space, to maximise
book sales and help your readers to decide which of your books to
Week 1: Website priorities and good
- Platforms, modules, add-ons - the key components
- Why eCommerce?
- Totting up the costs
- You get out what you put in - building the product page
- The good, the bad and the ugly: a few examples
Week 2: Building traffic, loyalty and sales
- The power of Google
- Think retail
- What do your customers want/expect?
- eCommerce Do's and Don'ts
- The fruits of your labour - summary
Finn Kirkland has worked within the publishing
industry for over 15 years, holding a range of sales, business
development and commercial roles. He spent the best part of 10
years in-house before moving to Firsty Group in 2014, working with
trade and academic publishers of all sizes.
Much of his current role involves publisher liaison around
eCommerce, web and app development projects, and direct-to-consumer
This course is for Publishing Scotland members. The fee for this
course is £30+VAT (£36 total). Book and
pay via TICKET TAILOR. Or sign up for all four courses
in the series at a discount.
The course is part of a series of four sales and marketing
courses and you can also attend all four for
£100+VAT (£120 total). Book for all four courses using the
booking form for the first course in the series: see TICKET TAILOR.
Places are limited so please book your place or places as soon
The series comprises:
As this and the other courses in the series are being delivered
by BookMachine, Publishing Scotland will need to pass your name,
email and phone number to BookMachine so they can set you up for
and deliver the course to you. We will ask you to consent to this
use of your data on the TICKET TAILOR booking form.