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training and development 

05 December 2021

How to use email marketing to sell more books

23 February 2022

Date and time: Wednesdays 23 February and 9 March 2022 (two sessions both 9.30am to 11am).

Format: Zoom

A course for Publishing Scotland members delivered by BookMachine.


This course will help you reflect on your current email marketing techniques and take you through the key areas every email marketer needs to think about before they hit send on their email campaign. Providing lots of examples of the different types of email campaigns used by book publishers to promote books, the course will focus on how email marketing can be used to sell more books. 

  • Targeted list building  
  • Email marketing planning
  • How to write an engaging email
  • Creating effective email design
  • Marketing automation 
  • Measuring performance and benchmarks 

This course is led by Abby Coften and we'll use Zoom meeting so that you can learn new things, whilst interacting with other course attendees in small groups.

Abby is Head of Marketing at BookMachine. She is a CIM-qualified digital marketer and trainer with over 19 years' experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing, paid ads, SEO, email marketing and copywriting. Before joining BookMachine she worked with a number of leading organisations including Octopus, Macmillan, Pearson, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing.


Fee: £30+VAT for Publlshing Scotland members

Book and pay on Ticket Tailor


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