International SEO and social media masterclass
3 December 2020
Date: Thursday 3 December 2020 from 9.30 to
Trainer: Stephen Whitelaw
Free. Register on EventBrite
In partnership with Publishing Scotland, Scottish
Enterprise is delivering a bespoke session for companies
wishing to grow their business to a wider audience.
You could well spend a fortune developing an incredible website
for your business, but you still need to make sure that customers
can find you. Within the busy international digital environment,
ensuring that you are prominently positioned is key to attracting
people that have a genuine interest in your products or
International SEO is the process of optimising your website so
that search engines can easily identify which countries you want to
target and which languages you use for business. You may well
understand the importance of appearing on the first page of a
Google search engine in the UK but how do you ensure a similar
level of prominence when developing new, international
Within a rapidly evolving digital landscape, information and
technology is changing fast and SEO is no different. This
Masterclass is designed to get you up to speed quickly so that your
business can benefit from the rapid development of new markets.
- How do you know the demand in a specific country for your
- Do you know how many ways your customers can find your
This workshop will cover the following areas:
- How will international customers find you?
- International SEO best practice
- The major ranking factors for search engine optimisation
- Organic Search v Pay Per Click - Which is right for your
- Google My Business and Google Search Console
- Key international social media channels to be aware of
As a result of attending this interactive Masterclass you will
gain a deeper understanding of how to utilise SEO and social media
to build your international sales.
This webinar will be delivered by Stephen Whitelaw, Business
Owner, Writer, Speaker and Digital Guru. Stephen has started and
grown several successful businesses and has been the recipient of a
Deloitte & Touche Fast 50 Award in recognition of establishing
one of the UK's fastest growing businesses.