Mastering SEO to make your books more discoverable
19 January 2022
Date and time: Wednesdays 19 and 26 January 2022 (two sessions
both 9.30am to 11am).
A course for Publishing Scotland members delivered by
This course will help you understand the basics of SEO and how you
can use SEO techniques to make your books and your business stand
Learn how to boost your ranking, website traffic and online
credibility. The course will cover the following core topics within
- Keywords - what are they, how can I find them and how do I
- Your website - how to make your website and product pages
- Links - how do they influence SEO?
- Plus lots of examples from the publishing industry you can
learn from and easily put your ideas into practice after the
This course is led by Abby Coften and we'll use
Zoom meeting so that you can learn new things, whilst interacting
with other course attendees in small groups.
Abby is Head of Marketing at BookMachine. She is a
CIM-qualified digital marketer and trainer with over 19 years'
experience leading and implementing successful campaigns for trade
and educational publishers with specialist expertise and
professional qualifications in social media marketing, paid ads,
SEO, email marketing and copywriting. Before joining BookMachine
she worked with a number of leading organisations including
Octopus, Macmillan, Pearson, Hodder and Kogan Page and has trained
thousands of individuals on improving their digital marketing.
Fee: £30+VAT for Publlshing Scotland
Book and pay on Ticket Tailor
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