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training and development 

15 April 2021

Pivoting to virtual book launches

22 February 2021

Date: Mondays 22 February, 1 and  8 March 2021

Time: 1pm to 2pm on each of the three days


NOTE: For a non-member place on Pivoting to virtual book launches, see the BookMachine website

The Publishing Scotland member places at the discounted rate below are now SOLD OUT. 


About the course

During this BookMachine course for Publishing Scotland members, Laura Summers and Suzanne Kavanagh will share techniques for keeping your remote attendees engaged from start to finish, including how to brief your authors ahead of the events. As well as looking at the event experiences we will explore the different software available, and how to deal with potential technical issues.

Week 1: The promotional period

  • Settings your goals, objectives and lead times
  • Choosing your software
  • Communicating with attendees and authors/speakers
  • Pre-launch engagement ideas

Week 2: A successful event

  • Checklists and preparing for technical issues
  • Audience participation - tips for maximum engagement
  • Maximising sales opportunities

Week 3: Event follow-up, keep up the momentum

  • Creating content (text and video)
  • Dealing with questions
  • How to sell more books even after the event



Laura Summers has organised 100s of events since launching BookMachine in 2010. From conferences, to workshops on Zoom and online sessions on a multitude of platforms, there isn't much in the field of events that Laura hasn't put her hand to. As well as organising events Laura has oodles of experience in presenting and delivering talks to global audiences online. Prior to her publishing career in publishing Laura was both a teacher and a teacher trainer. 

Suzanne Kavanagh has worked on numerous author events and book campaigns. She's organised a wide range: from sales meetings to industry conferences and professional development. Suzanne oversaw the development of 35+ training courses, seminars and webinars annually at ALPSP and has worked with the BookMachine editorial board to programme the Unplugged series. She loves pivoting talks to online formats, and seeing how rich an experience it is for speakers and audiences.



This course is for Publishing Scotland members who can attend for £30+VAT (£36 total). The course is part of a series of four sales and marketing courses and you can also attend all four for £100+VAT (£120 total). You can book this course or the whole series on the TICKET TAILOR booking form for this course. Places are limited so please book your place or places as soon as possible. Book and pay via TICKET TAILOR.

The series comprises:


As this and the other courses in the series are being delivered by BookMachine, Publishing Scotland will need to pass your name, email and phone number to BookMachine so they can set you up for and deliver the course to you. We will ask you to consent to this use of your data on the TICKET TAILOR booking form.