Pivoting to virtual book launches
22 February 2021
Date: Mondays 22 February, 1 and 8 March 2021
Time: 1pm to 2pm on each of the three days
NOTE: For a non-member place on Pivoting
to virtual book launches, see the BookMachine website.
The Publishing Scotland member
places at the discounted rate below are now SOLD
OUT.
About the course
During this BookMachine course for Publishing Scotland members,
Laura Summers and Suzanne Kavanagh will share techniques for
keeping your remote attendees engaged from start to finish,
including how to brief your authors ahead of the events. As well as
looking at the event experiences we will explore the different
software available, and how to deal with potential technical
issues.
Week 1: The promotional period
- Settings your goals, objectives and lead times
- Choosing your software
- Communicating with attendees and authors/speakers
- Pre-launch engagement ideas
Week 2: A successful event
- Checklists and preparing for technical issues
- Audience participation - tips for maximum engagement
- Maximising sales opportunities
Week 3: Event follow-up, keep up the
momentum
- Creating content (text and video)
- Dealing with questions
- How to sell more books even after the event
Trainers
Laura Summers has organised 100s of events
since launching BookMachine in 2010. From conferences, to workshops
on Zoom and online sessions on a multitude of platforms, there
isn't much in the field of events that Laura hasn't put her hand
to. As well as organising events Laura has oodles of experience in
presenting and delivering talks to global audiences online. Prior
to her publishing career in publishing Laura was both a teacher and
a teacher trainer.
Suzanne Kavanagh has worked on numerous author
events and book campaigns. She's organised a wide range: from sales
meetings to industry conferences and professional development.
Suzanne oversaw the development of 35+ training courses, seminars
and webinars annually at ALPSP and has worked with the BookMachine
editorial board to programme the Unplugged series. She loves
pivoting talks to online formats, and seeing how rich an experience
it is for speakers and audiences.
Fees
This course is for Publishing Scotland members who can attend
for £30+VAT (£36 total). The course is part of a series of four
sales and marketing courses and you can also attend all
four for £100+VAT (£120 total). You can book this course
or the whole series on the TICKET TAILOR booking form for this
course. Places are limited so please book your place or places as
soon as possible. Book and pay via TICKET TAILOR.
The series comprises:
Data
As this and the other courses in the series are being delivered
by BookMachine, Publishing Scotland will need to pass your name,
email and phone number to BookMachine so they can set you up for
and deliver the course to you. We will ask you to consent to this
use of your data on the TICKET TAILOR booking form.