Using social media to amplify your book sales
19 April 2021
Date: Mondays 19 and 26 April 2021
Time: 1pm to 2.30pm on both days
About the course
Social media algorithms change weekly, and it can be difficult
to know where to spend your time. In this session we will explore
the main channels (Facebook, Instagram, Twitter) and ensure that
you are up-to-date with the most recent changes to help inform your
2021 marketing strategies.
All of the examples will be publishing related, making this the
most up-to-date industry course of its kind.
Week 1: What changed in 2020 and how to grow your social
- 2020 overview of Facebook, Instagram and Twitter and their
- Discover the latest changes to the platforms
- Learn how to extend social media reach and deepen engagement
with your customers
Week 2: New trends and updates for 2021
- Understand the key new trends for 2021
- Success stories and best practice examples from the
- Using the latest social media analytics to measure success
Abby Coften is a CIM-qualified digital marketer
and trainer with over 17 years' experience leading and implementing
successful campaigns for trade and educational publishers with
specialist expertise and professional qualifications in social
media marketing, paid ads, SEO, email marketing and copywriting.
She has worked with a number of leading organisations including
Octopus, Macmillan, Pearson, Hodder and Kogan Page and has trained
thousands of individuals on improving their digital marketing.
This course is for Publishing Scotland members. The fee for this
course is £30+VAT (£36 total). Book and
pay via TICKET TAILOR. Or sign up for all four courses
in the series at a discount.
The course is part of a series of four sales and marketing
courses. Each course costs £30+VAT or you can attend all
four for £100+VAT (£120 total). Book for all four courses
using the booking form for the first course in the series: see TICKET TAILOR.
Places are limited so please book your place or places as soon
The series comprises:
As this and the other courses in the series are being delivered
by BookMachine, Publishing Scotland will need to pass your name,
email and phone number to BookMachine so they can set you up for
and deliver the course to you. We will ask you to consent to this
use of your data on the TICKET TAILOR booking form.