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19 April 2021

Using social media to amplify your book sales

19 April 2021

Date: Mondays 19 and 26 April 2021

Time: 1pm to 2.30pm on both days


NOTE: For a non-member place on Using social media to amplify your book sales, see the BookMachine website

The Publishing Scotland member places at the discounted rate below are now SOLD OUT. Members should email Joan Lyle to be added to the waiting list.


About the course

Social media algorithms change weekly, and it can be difficult to know where to spend your time. In this session we will explore the main channels (Facebook, Instagram, Twitter) and ensure that you are up-to-date with the most recent changes to help inform your 2021 marketing strategies.

All of the examples will be publishing related, making this the most up-to-date industry course of its kind.


Week 1: What changed in 2020 and how to grow your social media audiences

  • 2020 overview of Facebook, Instagram and Twitter and their audiences
  • Discover the latest changes to the platforms
  • Learn how to extend social media reach and deepen engagement with your customers


Week 2: New trends and updates for 2021

  • Understand the key new trends for 2021
  • Success stories and best practice examples from the industry
  • Using the latest social media analytics to measure success



Abby Coften is a CIM-qualified digital marketer and trainer with over 17 years' experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing, paid ads, SEO, email marketing and copywriting. She has worked with a number of leading organisations including Octopus, Macmillan, Pearson, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing.



This course is for Publishing Scotland members. The fee for this course is £30+VAT (£36 total). Book and pay via TICKET TAILOR

The course is part of a series of four sales and marketing courses. Each course costs £30+VAT or you can attend all four for £100+VAT (£120 total). Book for all four courses using the booking form for the first course in the series: see TICKET TAILOR.


The series comprises:




As this and the other courses in the series are being delivered by BookMachine, Publishing Scotland will need to pass your name, email and phone number to BookMachine so they can set you up for and deliver the course to you. We will ask you to consent to this use of your data on the TICKET TAILOR booking form.