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01 June 2020

Writing Digital Content - June

17 June 2020

Date :   Wednesday 17 and Thursday 18 June
Time:   10am to 1pm on both days
Format: virtual (Zoom)

 

About the course

Writing Digital Content is one of our most popular courses of the past few years (previously known as Writing for the Web). Our tutor Hilary Phillips has trained hundreds of delegates in the years we've been running the course and she's used that experience and delegates' feedback to ensure that the course is as beneficial and up-to-date as possible.

 

Course content

During the current crisis, we will be running this course online. We will deliver the course over two days, with a total of 6 hours of online time, including short exercises for people to do on their own. We hope this will help with people working shorter or more flexible hours, and with other commitments.

The online delivery platform is Zoom which many people will be familiar with.

Outline of the online version of the course:

DAY ONE

Session 1:  Introductions, what matters for writing great digital content
Individual activity to critique a website.

Session 2: In your readers boots: how to write well for your audience
individual activity to review a piece of your own writing

Session 3: Key writing hints and tips
Individual editorial exercises.

DAY TWO

Session 4: Creating content that gets found in search

Session 5: Think-Plan-Write
Time for delegates to think about, plan and create a piece of content for their own website following our tried and tested process.

Short 5 min individual feedback sessions.

Session 6:  Feedback, Q&A 

 

Who should attend?

Anyone who is involved in writing and editing digital content, including editors and marketing staff.


Tutor

Hilary Phillips is an experienced copywriter and digital writing tutor, who works with organisations and individuals to help them develop their writing skills.

 

Fees and booking

£150+VAT (PS members); £200+VAT (non-members). 

BOOK AND PAY for your place through Ticket Tailor. Please note booking will close on Friday 12 June 2020.

If you have any queries about this course, please email joan.lyle@publishingscotland.org

 

  

In-house

Hilary can run Writing Digital Content, Business Writing Skills, Copywriting and other courses in-house. For details, contact Joan Lyle, our Training and Information Manager.