Edelweiss by Above the Treeline - Work Better, Read More
We provide Edelweiss+, an online sales and marketing platform
for publishers, used by 150,000 booksellers, librarians, publishers
and reviewers worldwide. There are currently 6000 users based on
the UK or Ireland, including around 700 retailers.
Edelweiss+: Digital Catalogue
Edelweiss+ is a unique digital catalogue platform for publishers
to efficiently and effectively sell and market their books to the
trade, both domestically and internationally. The platform is a
suite of tools for creating presentations, collaborating on subs
and orders, hosting digital ARCs, and connecting with customers. It
is also widely used by booksellers, librarians, and other
book professionals for buying, title selection, reviewing, and
curating lists of books.
Edelweiss+ Analytics: ePOS Analytics
Our Edelweiss+ Analytics feature allows independent booksellers
to see beyond the four walls of their shop by providing a visual
tool that helps them identify titles they may be missing relative
to their peers, watch trends within their shop and the wider peer
group, rebalance stock, and quickly identify candidates for
re-merchandising or return. There are about 250 Edelweiss Analytics
clients in the UK, including 13 Blackwell's shops. As part of
Edelweiss+, publishers can also access this information for their
own titles, as well as overall Edelweiss+ usage and ARC downloads.
Analytics data not only encompasses sales at the indies, but also
current stock positions, and on order numbers directly from the POS
data. We work with all the major ePOS providers in the UK and
US.
Edelweiss360: Email Marketing
Edelweiss360 is a recently developed tool used by booksellers to
quickly tie their stock, and pre-orders to appropriate customers
from their loyalty program to easily generate relevant and targeted
email campaigns, pulling in covers, staff blurbs, and reviews
automatically. Recipients can easily purchase either directly from
the shop or via Bookshop.org, depending on the retailer's
preference.
Edelweiss Communities
Edelweiss+ Communities are groups within that users can join
based on reading interest, affiliation (for example, the
Booksellers Association members), awards committee membership, or
any other topic. Within these spaces, users can share reviews and
discussion about books, as well as collaborative lists of
titles.
Treeline2020
The mission of our Treeline 2020 programs is to identify and
dismantle the barriers to diversity and inclusion in these
industries. We will do this through listening, collaboration,
networking, mentoring, internships and investment. Our goal is to
improve the industry by increasing access.
Virtual Events
For 2021, we are launching virtual author signings, and the
Edelweiss BookFest, which are US-based events but open to any
publisher or book professional in the UK or internationally. The
events combine the technology and book marketing that Edelweiss+
provides with the expertise of 365 Media, a virtual conference
platform.
Links
Edelweiss+ (basic access is free)
News and Press
Releases
Treeline2020
Contact
Ruth Bradstreet, Managing Director, Europe (based in
Inverness)
E: ruth@abovethetreeline.com
T: 07305 420 220
W: www.abovethetreeline.com