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training and development 

27 January 2021

Session 2: The Key Retail Market Trends 2016/17

The Key Retail Market Trends: 10.15-11.00

Steve Bohme, UK Research Director, Nielsen Book Research

What are the key trends in consumer purchasing behaviour over the last year and how will this impact on your business?

Steve will be presenting key findings from the Books & Consumers 2017 survey in advance of Nielsen's full presentation later in the year.  Nielsen's Books & Consumer Survey looks at consumer purchasing habits - what are they buying, where and why?  This is a unique look at book consumers and their purchasing behaviour and a not to be missed opportunity to find out more about your consumer!