Retailers and trade contacts
Once a book has been published, there are many routes to
market. Publishing Scotland provides a conduit for
communication and information between our members and those who
sell their books, including retail book chains, independent
bookstores, online retailers, supermarkets, and tourist bodies.
The close liaison with all relevant trade and commercial
organisations (such as the Booksellers Association and
wholesalers), is a major part of our activities where we explore
opportunities to encourage and maintain a productive and mutually
We also host events for members to meet the key trade contacts
and discuss a variety of topics, from their buying ethos and
structure to the effectiveness of events and promotional
These are regular round table events for our members, held at
our Edinburgh offices, which we hope will lead to better
understanding, communication and collaboration within our
We invite representatives from key sectors to talk about their
business, hold a Q&A and network informally. Sessions already
held include ones with tourist organisations, libraries, book
festivals, high street retailers, book wholesalers, magazine
editors, the audio & digital sector, export, and academic
selling. We also organise pitching session with the major Scottish
book festivals such as the Edinburgh International Book Festival,
Aye Write!, Borders Book Festival, and Wigtown Book Festival.
We look for opportunities within the Scottish calendar to create
For example, the annual Book Week Scotland provides a platform
for promotion and we look to celebrate this in a different way
every year. We have held events, book fairs, and exhibitions in the
past, but always try to promote our members' books in a relevant
and original way.
Trade and Marketing Committee
Our Trade & Marketing Committee brings together a group of
publisher members to advance matters of mutual interest in sales,
marketing and promotion and how they affect publishing in Scotland
and our membership. The committee meets quarterly, has the
occasional guest speaker and minutes are available to the wider
membership in the members' login area.
Members have access to contact information for the main
organisations in the members' area.